It is possible for us to live lives that are rich according to human evaluation, but that does not necessarily mean they are rich according to divine evaluation. In other words, you can be extremely wealthy in a human currency, but in actual fact be bankrupt before God. 

You will be rich towards God, not only when you understand who God is, not only when you have an intensity of desire to see His kingdom established in your life, not only when you relate your worries and concerns and earthly life to Him, but when you begin to demonstrate that your concern for the kingdom is paramount.